The founders of Need had been refining their product for close to a year, but one of the last items they couldn't quite settle on was the logo. They already had a killer name and app, but the wordmark they were using looked like every other social app out there... bubble script.

Need fosters helpful conversations between users. So I thought to myself, what if the e's of Need looked like they were having a conversation? With the right typeface chosen, the simple flip has given their wordmark some personality. The funniest part of the whole exercise, was that buried in one of the founders notebooks, he had the concept scribbled. It just needed to be brought to life.